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Westime Store Truss Facade 2019

Challenge

How do you make attendees of your VIP event feel like they have been transported to the Swiss Also when they are in Los Angeles?

Solutions

We placed a heavy-duty truss system in front of the Westime store to act as a frame structure for the printed graphics. Printed fabric, lighting, and over 50 custom clouds were installed on the truss system. Our installation timeline for this project began at 1 AM and had to be completed well before 8 AM. 

Results

Voluminous clouds surrounded the entryway and transformed Rodeo Drive into a Swiss Alps-inspired destination. The store's double door entrance became the perfect photo-op for all attendees as it was shared across social media throughout the evening. 

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