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Ralph Lauren Barricade Wall

Challenge

Cover a half of a block on Rodeo Drive, one of the busiest shopping streets in Los Angeles with a 36' high  x 98' wide billboard featuring iconic fashion designer Ralph Lauren.

Solutions

Print a large format vinyl banner, with 2" webbing on all sides and attach it to the plywood construction barricade.

Results

The result was stunning, an iconic figure cruising alongside street traffic as they went about their busy day.