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NBC National Dog Show 2020

Challenge

Held each year in Philadelphia, Pennsylvania, the National Dog Show is a famous Thanksgiving Day tradition. Each year following the Macy’s Day Parade, NBC streams the prize-winning dogs as they compete for numerous categories. The most notable, of course, being Best in Show.

With a limited number of possible contestants this year, only 400 dogs were eligible to compete for the coveted prize. Over the course of the two-day event, upwards of 2,000 canines typically participate in the event.

How to keep everyone safe including the audience?

Solutions

To offset the empty stadium seats, AAA Flag & Banner worked with the National Dog Show to facilitate a custom fan cutout program. 

But unlike the cardboard cutouts filling sports stadiums across the nation, these cutouts featured some of our furry friends. Dozens of dog cutouts were carefully installed throughout the venue, featuring a few human faces, too. 

Results

While The National Dog show is a famous American Thanksgiving day tradition, it provides more than entertainment. In partnership with the AKC (American Kennel Club) and AKC Reunite, proceeds from each cardboard cutout helped raise funds and awareness for the AKC Pet Disaster Relief program.

As comedic as these cutouts may be, they focus on a real cause. These kinds of installations have incredible potential to not only engage and excite fans and audiences across a variety of events, but also raise valuable awareness to support both local and national initiatives. 

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