News

While the winter season might look a bit different this year, holiday shopping is well underway. A number of early surveys are projecting holiday sales to increase by 1-1.5% this season despite the pandemic. The rise in sales may not be as considerable as previous years, but stores can still expect large crowds this season. With capacity restraints and safety protocols limiting the numbers of shop...

Originally thought to be a trendy concept, retail pop ups are becoming a business mainstay as COVID-19 protocols continue to change the way we shop. From growing startups to larger brands, pop ups offer one major advantage: flexibility. And at a time when much of the retail industry is in flux, it can be difficult for local entrepreneurs, as well as established brands, to commit to long-term lease...

What does the future of real estate development look like in the heart of Los Angeles? Well, it just might look something like Cumulus District. 

Halloween may have looked a bit different this year, but that doesn’t mean it had to be any less exciting. Even with a few changes to the usual Halloween festivities and event schedules, cities all across the country still enjoyed a festive and spooky holiday. And thanks to a little bit of creativity, this Halloween could end up being one of the most memorable. 

Thinking it’s time for a brand refresh? Maybe take a closer look at your electrical signage. 

Businesses all across the country are searching for ways to safely welcome back customers and guests. From mandatory face masks and safe social distancing protocols, to plexiglass dividers and body-temperature scans, most establishments have been able to resume operations in some capacity. But for some industries, reopening has proved to be more challenging than others. 

What started as a small-scale trend in the 1980s has since grown to dominate the out-of-home market. Convenient in size and easily distributed, city light pole banners have quickly become the medium of choice for most urban advertising channels. Highly trafficked thoroughfares and busy city streets today are now flooded with dozens of these graphics, most of which are installed for only a few mont...