At a time when televised and streamed sports are consistently engaging audiences all across the world, there’s never been a better time for advertisers to make a splash. Cable networks and other media channels are reporting historically high viewership turnout—even for sports seasons that had initially been postponed.
The 2020 sports season looks quite a bit different than years past. Arenas and stadiums across the country have spent most of the pandemic sitting empty, quietly waiting for teams to resume play.
Both large format printers and the out-of-home industry in general are known for a number of things—but unfortunately, sustainability isn’t one of them.
With consumers becoming increasingly more accustomed to accessing their media and sources of information online, the industry is experiencing heightened levels of engagement. As a result, many of today’s televised and streamed events are generating more viewership than ever before.
Over the past two months, we’ve received an incredibly positive response following the release of our SafeTouch™ Antimicrobial Film. This versatile product has exceeded all expectations and has helped dozens of businesses begin to safely reopen.
For sports fans all across the country, this summer is shaping up to be one like no other. Coronavirus brought serious change to the sports industry, most notably empty arenas and stadiums. Entire seasons were put on hold or canceled altogether. And with social distancing playing such an important role in slowing the spread of the virus, many sports complexes couldn’t realistically welcome back th...