Halloween may have looked a bit different this year, but that doesn’t mean it had to be any less exciting. Even with a few changes to the usual Halloween festivities and event schedules, cities all across the country still enjoyed a festive and spooky holiday. And thanks to a little bit of creativity, this Halloween could end up being one of the most memorable.
Businesses all across the country are searching for ways to safely welcome back customers and guests. From mandatory face masks and safe social distancing protocols, to plexiglass dividers and body-temperature scans, most establishments have been able to resume operations in some capacity. But for some industries, reopening has proved to be more challenging than others.
What started as a small-scale trend in the 1980s has since grown to dominate the out-of-home market. Convenient in size and easily distributed, city light pole banners have quickly become the medium of choice for most urban advertising channels. Highly trafficked thoroughfares and busy city streets today are now flooded with dozens of these graphics, most of which are installed for only a few mont...
With many sports fans currently unable to attend tournaments and games in person, the value of live-streamed events has only grown since the onset of the pandemic. And with consumers eagerly looking to digital mediums for sources of entertainment, there’s incredible opportunity for brands and advertisers to connect with today’s most engaged viewers.