With many sports fans currently unable to attend tournaments and games in person, the value of live-streamed events has only grown since the onset of the pandemic. And with consumers eagerly looking to digital mediums for sources of entertainment, there’s incredible opportunity for brands and advertisers to connect with today’s most engaged viewers.
As we get ready to wrap up the first week of autumn, it’s safe to say that colder weather is on the horizon.
At a time when televised and streamed sports are consistently engaging audiences all across the world, there’s never been a better time for advertisers to make a splash. Cable networks and other media channels are reporting historically high viewership turnout—even for sports seasons that had initially been postponed.
The 2020 sports season looks quite a bit different than years past. Arenas and stadiums across the country have spent most of the pandemic sitting empty, quietly waiting for teams to resume play.
Both large format printers and the out-of-home industry in general are known for a number of things—but unfortunately, sustainability isn’t one of them.