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Businesses all across the country are searching for ways to safely welcome back customers and guests. From mandatory face masks and safe social distancing protocols, to plexiglass dividers and body-temperature scans, most establishments have been able to resume operations in some capacity. But for some industries, reopening has proved to be more challenging than others. 

What started as a small-scale trend in the 1980s has since grown to dominate the out-of-home market. Convenient in size and easily distributed, city light pole banners have quickly become the medium of choice for most urban advertising channels. Highly trafficked thoroughfares and busy city streets today are now flooded with dozens of these graphics, most of which are installed for only a few mont...

Reopening has been on everyone’s mind lately—including the Port of Long Beach. 

With many sports fans currently unable to attend tournaments and games in person, the value of live-streamed events has only grown since the onset of the pandemic. And with consumers eagerly looking to digital mediums for sources of entertainment, there’s incredible opportunity for brands and advertisers to connect with today’s most engaged viewers. 

As we get ready to wrap up the first week of autumn, it’s safe to say that colder weather is on the horizon. 

At a time when televised and streamed sports are consistently engaging audiences all across the world, there’s never been a better time for advertisers to make a splash. Cable networks and other media channels are reporting historically high viewership turnout—even for sports seasons that had initially been postponed. 

The 2020 sports season looks quite a bit different than years past. Arenas and stadiums across the country have spent most of the pandemic sitting empty, quietly waiting for teams to resume play.