Everything might be bigger in Texas, and that includes hockey. On January 1, the Cotton Bowl in Dallas hosted the annual NHL Winter Classic between the Nashville Predators and the Dallas Stars. The game is a premier event on the NHL’s calendar and the league went above and beyond to make it feel like a supersized spectacle in its presentation – and AAA Flag & Banner was there with a giant assist.
We performed a full range of large-scale printing solutions that were used in decorating the stadium’s interior and exterior in preparation for game day. Working with our partner Infinite Scale, we did the printing for everything from small decals to large banners hanging outside of the stadium’s façade.
According to Jay Jacoby, Vice President of Sports at AAA Flag & Banner, nearly 100,000 square feet of materials were printed for the event. We were responsible for 90 percent of all printed materials created for the event, including every piece surrounding the rink.
The ice-level printing included one of the most visually exciting elements – a giant belt that stretched the length of the rink and featured a large hockey puck “belt buckle” with a special NHL logo for the game.
All of this activity meant that a high volume of materials needed to be printed and installed in a short period of time. Jay said that we were able to accomplish this thanks to the unique strengths of the company.
“AAA Flag & Banner is known for our attention to detail, and that really comes through with major projects like the Winter Classic,” he said. “Our precision in printing and finishing graphics to exact specifications is critical to our ability to turn around projects on time. At the same time, we are also very flexible and are able to adapt to changes that come up during the process.”
You can watch a video from the NHL highlighting the steps that went into creating the environment for the Winter Classic, and check out some images of the stadium from the Dallas Morning News below.